Franchising & licensing :two powerful ways to grow your business in any economy
- 作者: Sherman, Andrew J.
- 出版: New York : AMACOM ©2004.
- 版本: 3rd ed.
- 稽核項: 1 online resource (xi, 436 pages) :illustrations.
- 標題: Electronic books. , Franchises. , Franchises (Retail trade) United States. , License agreements , United States. , BUSINESS & ECONOMICS Franchises. , Concessions (Commerce de détail) , Accords sur les licences États-Unis. , License agreements United States. , Franchises (Retail trade) , License agreements. , Accords sur les licences , Concessions (Commerce de détail) États-Unis. , BUSINESS & ECONOMICS
- ISBN: 0814472222 , 9780814472224
- ISBN: 0814472222
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Preliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchisin; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas 12 Business and Strategic Planning for the Growing Franchisor13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index
- 摘要: Fully revised, completely updated, and still the definitive guide to these great business strategies.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107000
- 系統號: 005307224
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: Creating market-responsive sales, marketing, and globalization strategies. Raising capital, structuring agreements, and protecting intellectual property. Meeting regulatory, legal, and employment standards. Establishing quality control and compliance measures. Assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising.
來源: Google Book
來源: Google Book
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