附註:Includes bibliographical references (pages 300-301) and index.
Measurability matters -- Defining value -- Receiving value -- Tests of reasonableness -- Every question counts -- Leave the brochures behind -- Every reason to say yes -- When the world isn't perfect -- Using MeasureMax your way.
摘要:The Science of Sales Success shows readers how to achieve the perfect win-win sales situation. Providing a system for giving customers more measurable benefits than competitors, Josh Costell shows how sales professionals can make fewer calls to win higher-profit orders. Costell used his "selling is a science" theory to propel him from rookie status to national sales manager of a Fortune 500 company just three years out of college. Now he reveals how to:* Apply a quantifiable approach to selling in order to duplicate success* Speed up "advance or abandon" decisions to make productivity explode*
