Public relations worktext :a writing and planning resource

• 作者: Zappala, Joseph M.
• 其他作者: Carden, Ann R. , Simon, Raymond.
• 出版: Mahwah, N.J. : Lawrence Erlbaum Associataes 2004.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xv, 350 pages) :illustrations.
• 標題: Electronic books. , Public Relations , Relations publiques. , Style commercial. , Public relations. , BUSINESS & ECONOMICS Public Relations. , Business writing. , Public Relations. , public relations. , BUSINESS & ECONOMICS
• ISBN: 113563324X , 9781135633240
• ISBN: 0805842632 , 9780805842630
• 試查全文@TNUA:
  
• 附註: Revised edition of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998. Includes bibliographical references and indexes. What Is Public Relations Writing? -- Basics of Public Relations Writing -- The Public Relations Process and Research -- Planning and Execution -- Memos, Letters, Reports, and Proposals -- News Releases -- Media Alerts, Pitch Letters, and Public Relations Photos -- Backgrounders, Features, and Advocacy Writing -- Newsletters -- Brochures, Fliers, and Posters -- Broadcast Media -- Online Writing and Communications -- Events -- Crisis Planning and Communications -- Evaluation.
• 摘要: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107421
• 系統號: 005307549
• 資料類型: 電子書
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• 引用網址: 複製連結
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