Contemporary consumption rituals :a research anthology
- 其他作者: Otnes, Cele. , Lowrey, Tina M.
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2004.
- 稽核項: 1 online resource (xxv, 332 pages) :illustrations.
- 叢書名: Marketing and consumer psychology series
- 標題: EconomicsMacroeconomics. , Consumption (Economics) Case studies. , Consumption (Economics) , Economic Conditions. , BUSINESS & ECONOMICS Economics -- Macroeconomics. , Case studies. , POLITICAL SCIENCE , Electronic books. , POLITICAL SCIENCE Economic Conditions. , BUSINESS & ECONOMICS
- ISBN: 1135635617 , 9781135635619
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Preface / Cele C. Otnes, Tina M. Lowrey -- Part I. Consumer Rituals and the Media -- Drinking Rituals Among the Heaviest Drinkers : College Student Binge Drinkers and Alcoholics / Joyce M. Wolburg, Debbie Treise -- Consuming Ritual : A & E's Sacred Rites and Rituals / Ronald L. Grimes -- Part II. Holidays and Consumption -- Ceremonial Disrobement and Moral Choice : Consumption Rituals at Mardi Gras / Wesley Shrum -- Kwanzaa : The Making of a Black Nationalist Tradition, 1966-1990 / Elizabeth H. Pleck -- The Evolution, Transformation, and Demise of a Ritual : The Case of May Day / Mary Ann McGrath -- Consumer Fairy Tales of the Perfect Christmas : Villains and Other Dramatis Personae / Tina M. Lowrey, Cele C. Otnes -- Part III. Wedding Rituals Across Cultures -- Love Without Borders : An Examination of Cross-Cultural Wedding Rituals / Michelle R. Nelson, Sameer Deshpande -- Dowry : A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society? / Ozlem Sandikci, B. Ece ilhan -- Part IV. Gift Exchange -- Gift Exchange Rituals in the Workplace : A Social Roles Interpretation / Julie A. Ruth -- In the Spotlight : The Drama of Gift Reception / David B. Wooten, Stacey L. Wood -- Ritual Desire and Ritual Development : An Examination of Family Heirlooms in Contemporary North American Households / Carolyn Folkman Curasi, Eric J. Arnould, Linda L. Price -- Part V. Pushing the Boundary of Ritual -- Moving on to Something Else : The Social Relations of Women During Separation / Jean-Sebastien Marcoux -- Sacred Iconography in Secular Space : Altars, Alters, and Alterity at the Burning Man Project / John F. Sherry, Jr., Robert V. Kozinets -- Part VI. Afterword -- Interesting Stuff : A Commentary on Contemporary Consumption Rituals / Dennis W. Rook.
- 摘要: This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=109909
- 系統號: 005308205
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
來源: Google Book
來源: Google Book
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