Strategic marketing planning

• 作者: Gilligan, Colin.
• 其他作者: Wilson, R. M. S.
• 出版: Amsterdam ;Boston : Butterworth-Heinemann 2003.
• 版本: 1st ed.
• 稽核項: 1 online resource (xii, 625 pages) :illustrations.
• 標題: Marketing Management. , BUSINESS & ECONOMICS Green Business. , Green Business. , Marketing , Management. , Marketing Gestion. , Gestion. , Electronic books. , BUSINESS & ECONOMICS
• ISBN: 1417507594 , 9781417507597
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 593-607) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104735
• 系統號: 005308223
• 資料類型: 電子書
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• 引用網址: 複製連結
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