Creating powerful brands in consumer, service and industrial markets

• 作者: De Chernatony, L.
• 其他作者: McDonald, Malcolm.
• 出版: Oxford ;Boston [Mass.] : Elsevier/Butterworth-Heinemann 2003.
• 版本: 3rd ed.
• 稽核項: 1 online resource (xvii, 467 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Organizational Behavior. , Brand name products , branding. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , Branding (Marketing) , Electronic books. , Produits de marque Planification. , Brand name products Planning. , Management Science. , Management. , Planning. , BUSINESS & ECONOMICS Management Science. , Produits de marque , Industrial Management. , Stratégie de marque. , Planification. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management.
• ISBN: 0750659807 , 9780750659802
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. pt. 1. Foundations of brand management -- pt. 2. Brand management in different sectors -- pt. 3. Winning the brands battle.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104745
• 系統號: 005308229
• 資料類型: 電子書
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• 引用網址: 複製連結
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