On the ball :what you can learn about business from America's sports business leaders

• 作者: Carter, David M.,
• 其他作者: Rovell, Darren,
• 出版: Upper Saddle River, NJ : Prentice Hall PTR ©2003.
• 稽核項: 1 online resource (xxv, 291 pages).
• 標題: Sports Aspect économique -- États-Unis. , Sports administration. , Sports , Sports Marketing. , Sports administration , Industrial management. , Sports Economic aspects. , Industrial management , Sports Gestion -- États-Unis. , IndustriesPark & Recreation Management. , Aspect économique , BUSINESS & ECONOMICS Industries -- Park & Recreation Management. , BUSINESS & ECONOMICS , Marketing. , Sports Economic aspects -- United States. , Industrial management United States. , Sports administration United States. , Gestion , Electronic books. , Sports United States -- Marketing. , United States. , Economic aspects. , Economic aspects
• ISBN: 013100963X , 9780131009639
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• 附註: Includes bibliographical references (pages 257-269) and index.
• 摘要: Explores how traditional business practices have been applied in the sports industry, explains how those practices have helped turn the sports industry into a multi-billion-dolar business, and reveals how business can adapt principles from the sports industry into their own companies.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105720
• 系統號: 005308321
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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