Winning strategies for the new Latin markets
- 作者: Robles, Fernando.
- 其他作者: Simon, Françoise. , Haar, Jerry,
- 出版: Upper Saddle River, NJ : Financial Times/Prentice Hall ©2003.
- 稽核項: 1 online resource (xxviii, 364 pages) :illustrations, map.
- 叢書名: Financial Times Prentice Hall books
- 標題: Industries , EconomicsComparative. , POLITICAL SCIENCE , Economic Conditions. , Economic History. , Case studies. , Infrastructure (Economics) Latin America. , BUSINESS & ECONOMICS Economic History. , Latin America Commerce. , Competition Latin America. , Industries. , Commerce. , BUSINESS & ECONOMICS , Industries Latin America -- Case studies. , Infrastructure (Economics) , Competition. , Latin America. , Electronic books. , POLITICAL SCIENCE Economic Conditions. , Latin America , BUSINESS & ECONOMICS Economics -- Comparative. , Consumption (Economics) , BUSINESS & ECONOMICS Economic Conditions. , Competition , Consumption (Economics) Latin America.
- ISBN: 0130617164 , 9780130617163
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. The new environment. Latin business in the new economy -- The Latin consumer markets: convergence or fragmentation? -- The Latin market competitive landscape -- Sector-specific strategies. Building the infrastructure network -- Reaching the new Latin consumers -- Funding the Latin market growth -- Improving health services and products -- Conclusion. Windows of opportunity and winning strategies for Latin markets.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105736
- 系統號: 005308359
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
來源: Google Book
來源: Google Book
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