Now is too late :survival in an era of instant news
- 作者: Baron, Gerald R.
- 出版: Upper Saddle River, NJ : FT Prentice Hall ©2003.
- 稽核項: 1 online resource (xxiv, 332 pages).
- 標題: LANGUAGE ARTS & DISCIPLINES , Journalism, Commercial. , Electronic books. , LANGUAGE ARTS & DISCIPLINES Journalism. , Journalism.
- ISBN: 0130461393 , 9780130461391
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105744
- 系統號: 005308417
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結