Convergence marketing :strategies for reaching the new hybrid consumer

• 作者: Wind, Yoram.
• 其他作者: Mahajan, Vijay. , Gunther, Robert E.,
• 出版: Upper Saddle River, NJ : Financial Times Prentice Hall ©2002.
• 稽核項: 1 online resource (xxviii, 336 pages) :illustrations.
• 標題: Marketing. , MarketingMultilevel. , BUSINESS & ECONOMICS Exports & Imports. , Marketing , Comportement. , Exports & Imports. , Consommateurs , Marketing sur Internet. , BUSINESS & ECONOMICS International -- Marketing. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Internet marketing. , marketing. , Consumer behavior. , Consommateurs Comportement. , Communication en marketing. , Communication in marketing. , InternationalMarketing.
• ISBN: 0131517074 , 9780131517073
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105747
• 系統號: 005308427
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數