附註:Includes bibliographical references and index.
1 Business strategy; 2 Transformation in; 3 The low-cost; 4 The solutions; 5 Transformation in; 6 Industries; 7 Business innovation; 8 The business; 9 Solution creation; 10 The customer; 11 Solution marketing; 12 The industry; 13 Knowledge; 14 The knowledge; 15 Business design; 16 Change; Index.
摘要:Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.
