附註:Title from e-book title screen (viewed July 12, 2004).
Includes bibliographical references.
Cover -- Contents -- Foreword -- About the author -- Introduction -- Roles58; The researcher or development practitioner as a commuication actor -- Introduction -- The researcher and the development practitioner as a communication actor -- Participatory development communication -- The researcher and the development practitioner as a facilitator -- Making participatory research and development more effective -- Where does it come from63; -- Major trends in development communication -- The limits of participatory development communication -- Implementing a participatory view of development -- Community participation -- Using communication to facilitate participation -- Participatory research and participatory development communication -- Methodology58; How to plan a participatory development communication strategy -- Introduction -- The methodological approach -- Step 158; Establishing a relationship with a local community and understanding the local setting -- Step 258; Involving the community in the identification of a problem44; its potential solutions44; and the decision to carry out a concrete initiative -- Step 358; Identifying the different community groups and other stakeholders concerned with the identified problem 40;or goal41; and initiative -- Step 458; Identifying communication needs44; objectives and activities -- Step 558; Identifying appropriate communication tools -- Step 658; Preparing and pre45;testing communication content and materials -- Step 758; Facilitating partnerships -- Step 858; Producing an implementation plan -- Step 958; Monitoring and evaluating the communication strategy and documenting the development or research process -- Step 1058; Planning the sharing and utilization of results -- Concluding remarks -- Tools58; Using communictaion tools with a participatory approach -- Introduction -- Types of communication tools in PDC -- Interpersonal communication tools -- Group media tools -- Traditional media tools -- Mass media tools --
摘要:This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the following questions: How can researchers and practitioners improve communication with local communities and other stakeholders? ; How can two-way communication enhance community participation in research and development initiatives and improve the capacity of communities to participate in the management of their natural resources? ; How can researchers, community members, and development practitioners improve their ability to effectively reach policymakers and promote change?
