Strategies for generating e-business returns on investment
- 其他作者: Shin, Namchul,
- 出版: Hershey, PA : Idea Group ©2005.
- 稽核項: 1 online resource (1 volume).
- 標題: Electronic commerce Technological innovations -- Cost effectiveness. , Information technology. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , Electronic commerce , MarketingTelemarketing. , Electronic commerce Information technology. , Mail Order. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Technological innovations. , BUSINESS & ECONOMICS Mail Order. , BUSINESS & ECONOMICS Marketing -- Direct. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Electronic commerce Technological innovations. , Technological innovationsCost effectiveness. , BUSINESS & ECONOMICS , MarketingDirect.
- ISBN: 1591404185 , 9781591404187
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108388
- 系統號: 005308942
- 資料類型: 電子書
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- 引用網址: 複製連結
E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.
來源: Google Book
來源: Google Book
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