Marketing through search optimization :how to be found on the Web
- 作者: Michael, Alex.
- 其他作者: Salter, Ben.
- 出版: Amsterdam ;Oxford : Butterworth-Heinemann 2003.
- 稽核項: 1 online resource (xiv, 243 pages) :illustrations.
- 標題: Green Business. , BUSINESS & ECONOMICS Green Business. , Web search engines. , Electronic books. , Internet marketing. , BUSINESS & ECONOMICS
- ISBN: 0750659793 , 9780750659796
- ISBN: 0750659793
- 試查全文@TNUA:
- 附註: Includes index. Cover -- Contents -- Acknowledgements -- Introduction -- How search engines work -- The parts of a crawler-based search engine -- Major search engines: the same, but different -- How search engines rank web pages -- 1 Introduction to search engine optimization -- The history of search engines on the Web -- Why do people search? -- Finding out what people search for -- So whatÌs so great about being ranked highly? -- Should you use an SEO consultancy or do it yourself? -- Natural traffic -- In conclusion -- 2 Web crawlers -- Submitting to Google -- Submitting to Inktomi -- Submitting to FAST Search (AllTheWeb.com) -- Submitting to Teoma -- Submitting to AltaVista -- WiseNut -- Submitting to the major search engines -- In conclusion -- 3 Directories -- What is a directory? -- Yahoo Ò www.yahoo.com -- The Open Directory Ò http://dmoz.org -- LookSmart Ò http://www.looksmart.com -- In conclusion -- 4 Pay-per-click engines -- Overture (formerly GoTo) -- Espotting and targeting the UK and Europe -- Google AdWords -- Inktomi Index Connect -- FindWhat -- Summary -- In conclusion -- 5 Linking strategies and free listings -- Free mass submission services Ò do they work? -- Free submission to major search engines -- Building links -- Increasing your link factor -- Publishing an article -- Building links to improve your search engine ranking -- Automated link-building software Ò beware -- Free-for-all links Ò a warning -- Business directories -- Zeal -- Which method should I use? -- In conclusion -- 6 Placement tips and page architecture -- Entry pages -- Help your target audiences -- Cascading style sheets -- META tags -- The law -- JavaScript -- Make your site useful -- Search engines and dynamic pages -- Rich media -- In conclusion -- 7 Software toolbox -- Tools of the trade -- Identifying your best content -- Rules for a perfect SEO strategy -- Software exposed -- Deep submission tools -- Multisubmission tools -- Position checking/tracking tools -- Page anal Includes index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104761
- 系統號: 005309016
- 資料類型: 電子書
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- 引用網址: 複製連結
Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
來源: Google Book
來源: Google Book
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