附註:Includes bibliographical references (pages 314-315) and index.
Forewords; Preface; Case studies; 1 A global industry; 2 The structure of the conference industry; 3 The economics of conferences and conventions; 4 Conference industry marketing activity; 5 Conference management -- an organizer's perspective; 6 Conference management -- a venue perspective; 7 A people industry; 8 Leading industry organizations; 9 The future of the conference industry; Case studies; Appendix A; Index.
摘要:Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues:* The origins of the conference industry* Business tourism and leisure tourism* The buyers and the suppliers* Marketing and branding* The design of conference facilities* Employment and people.
