附註:Includes bibliographical references (pages 257-265) and index.
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony : alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.
摘要:China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China. It is aimed specifically at Western and non-Chinese businesses and managers.
