A cognitive psychology of mass communication

• 作者: Harris, Richard Jackson.
• 出版: Mahwah, N.J. : L. Erlbaum Associates ©2004.
• 版本: 4th ed.
• 稽核項: 1 online resource (xx, 464 pages).
• 叢書名: LEA's communication series
• 標題: Media Studies. , Mass media Psychological aspects. , SOCIAL SCIENCE Media Studies. , Mass media , Electronic books. , Psychological aspects. , SOCIAL SCIENCE
• ISBN: 0805846603 , 9780805846607
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 371-442) and index. Preface; 1 Mass Communication in Society: Swimming in the Media Sea; 2 Research and Theory in Mass Communication: How We Study Media Scientifically; 3 Media Portrayals of Groups: Distorted Social Mirrors; 4 Advertising and Marketing: Baiting, Catching, and Reeling Us In; 5 Children and Media: More Than Just Little Adults; 6 Sports and Music: Emotion in High Gear; 7 News: Setting the Agenda About the World; 8 Politics: Using News and Advertising to Win Elections; 9 Violence: Watching All That Mayhem Really Matters; 10 Sex: Pornography, Innuendo, and Rape as a Turn-On.
• 摘要: The author examines how our experiences with media affect the way we acquire knowledge and how this knowledge creates consequences for attitudes and behaviour.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=112891
• 系統號: 005309459
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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