Handbook of political communication research

• 其他作者: Kaid, Lynda Lee.
• 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2004.
• 稽核項: 1 online resource (xviii, 541 pages) :illustrations.
• 叢書名: LEA's communication series
• 標題: Political. , PHILOSOPHY Political. , Communication politique. , PHILOSOPHY , Communication in politics. , Electronic books.
• ISBN: 0805837752 , 9780805837759
• ISBN: 0805837744 , 0805837752
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. pt. 1. Theories and Approaches to Political Communication. Theoretical diversity in political communication / Everett M. Rogers -- Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff -- Methodological developments in political communication research / Doris A. Graber -- Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin -- Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes -- pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck -- Political advertising / Lynda Lee Kaid -- Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.
• 摘要: This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory and findings for that topic.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113816
• 系統號: 005309578
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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