附註:Includes bibliographical references and index.
Quality in the Marketplace -- Store Image and Store Positions for Grocery Retail Chains -- A Hierarchical Bayes Model of Choice Between Supermarket Formats -- Measuring the Effect of Distance on Consumer Patronage Behavior -- Intertype Competition -- Epilogue.
摘要:Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas: -consumer choice factors, -quality and value, -store image, -retail competition, -location, -modern quantitative techniques including LISREL and hierarchical Bayes modelling, -future perspectives.
