Marketing mémoriel :attraits et dangers du phénomène nostalgique

• 作者: Robert-Demontrond, Philippe.
• 其他作者: Boulbry, Gaëlle.
• 出版: [Louvain-la-Neuve] : Recherches et publications en management A.B.S.L. [2003].
• 稽核項: 1 online resource.
• 標題: BUSINESS & ECONOMICS Organizational Behavior. , Marketing. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , Nostalgia. , BUSINESS & ECONOMICS Management Science. , Management Science. , BUSINESS & ECONOMICS , Electronic books. , Consumer behavior. , Industrial Management. , Management. , BUSINESS & ECONOMICS Management.
• ISBN: 1417530979 , 9781417530977
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• 附註: Cover title. Originally published in Gestion 2000, mars-avril 2003. Includes bibliographical references.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113369
• 系統號: 005309833
• 資料類型: 電子書
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• 引用網址: 複製連結
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