Mediawriting :print, broadcast, and public relations

• 作者: Whitaker, Wayne R.,
• 其他作者: Ramsey, Janet E. , Smith, Ronald D.,
• 出版: Mahwah, N.J. : L. Erlbaum Associates 2004.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xxii, 424 pages) :illustrations.
• 標題: LANGUAGE ARTS & DISCIPLINES , LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing. , Composition & Creative Writing. , REFERENCE , REFERENCE Writing Skills. , LANGUAGE ARTS & DISCIPLINES Rhetoric. , Writing Skills. , Mass media Authorship. , Mass media , Electronic books. , Rhetoric. , Authorship.
• ISBN: 0805846883 , 9780805846881
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and indexes. Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media.
• 摘要: Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=112900
• 系統號: 005309857
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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