Yankee don't go home! :Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950

• 作者: Moreno, Julio,
• 出版: Chapel Hill : University of North Carolina Press ©2003.
• 稽核項: 1 online resource (xi, 321 pages) :illustrations.
• 叢書名: Luther Hartwell Hodges series on business, society, and the state
• 標題: Natievorming. , Industrial policy. , Sears, Roebuck and Company. , Electronic books. , Consommation (Économie politique) , BUSINESS & ECONOMICS International -- General. , Politique industrielle , Humaniora Historie. , Mexico Politics and government -- 1910-1946. , Politique industrielle Mexique -- Histoire -- 20e siècle. , Industrial policy Mexico -- History -- 20th century. , Diplomatic relations. , Capitalisme Mexique -- Histoire -- 20e siècle. , Politics and government , Nationalisme Mexique -- Histoire -- 20e siècle. , Mexique , Capitalism Mexico -- History -- 20th century. , Consommation (Économie politique) Mexique -- Histoire -- 20e siècle. , Capitalism. , Nationalism. , Mexico Politics and government -- 1946-1970. , History. , États-Unis , Kapitalisme. , Industrial policy , 1900-1999 , Nationale identiteit. , Foreign relations , InternationalGeneral. , Consumption (Economics) Mexico -- History -- 20th century. , United States Foreign relations -- Mexico. , États-Unis Relations extérieures -- Mexique. , Mexico. , United States. , Nationalisme , Mexico Foreign relations -- United States. , Capitalism , United States , Advertising. , Advertising , Publicité Mexique -- Histoire -- 20e siècle. , Publicité , Advertising Mexico -- History -- 20th century. , Mexique Politique et gouvernement -- 1946-1970. , InternationalEconomics. , History , Capitalisme , Consumption (Economics) , Mexico , Histoire , Mexique Politique et gouvernement -- 1910-1946. , J. Walter Thompson Company. , Politique et gouvernement , BUSINESS & ECONOMICS , Nationalism Mexico -- History -- 20th century. , Relations extérieures , Nationalism , BUSINESS & ECONOMICS International -- Economics. , Mexique Relations extérieures -- États-Unis.
• ISBN: 0807828025 , 9780807828021
• ISBN: 0807828025 , 9780807828021 , 0807854786 , 9780807854785
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 283-307) and index. Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
• 摘要: Annotation
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114692
• 系統號: 005310017
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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