資料來源: Google Book
Web copy that sells :the revolutionary formula for creating killer copy every time
- 作者: Veloso, Maria.
- 出版: New York : AMACOM ©2005.
- 稽核項: 1 online resource (1 volume).
- 標題: BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Electronic commerce. , BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , Internet advertising. , MarketingTelemarketing. , Web sites , Web sites Design. , Mail Order. , BUSINESS & ECONOMICS Mail Order. , BUSINESS & ECONOMICS Marketing -- Direct. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Internet marketing. , MarketingDirect. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS , Design.
- ISBN: 0814472494 , 9780814472491
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117378
- 系統號: 005310540
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.
來源: Google Book
來源: Google Book
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