附註:Includes index.
Try to look beyond your own navel -- Like it or not, your boss is the coauthor of your brand -- Put your boss on the couch -- Learn which one is the pickle fork -- Kenny Rogers is right -- It's always show time -- Make the right enemies -- Try not to be swallowed by the bubble -- The higher you fly, the more you will be shot at -- Everybody coulda been a contender; make sure you stay one.
摘要:"D'Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people's day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses." "Using vivid stories from his own rise through the organizational ranks, D'Alessandro offers shrewd advice for disarming the people who hold your career in their hands and introduces a remarkable cast of characters along the way. You'll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, and the job candidate who washed her face with a pancake. You will also meet some of the smartest managers of their own public images on the planet and learn from the things they have done right."--Jacket.
