附註:Includes index.
Includes bibliographical references and index.
Book Cover; Title; Contents; List of figures; List of tables; List of boxes; Authors' biographies; Preface; List of abbreviations; INTRODUCTION TO INTERNATIONAL MARKETING; FRAMEWORK FOR INTERNATIONAL MARKETING; EUROPEAN MARKETING; INTERNATIONAL MARKETING INFORMATION SYSTEMS: MARKETING RESEARCH; INTERNATIONAL PRODUCT DEVELOPMENT; INTERNATIONAL PRICING; INTERNATIONAL PROMOTION; INTERNATIONAL CHANNELS OF DISTRIBUTION; INTERNATIONAL MARKETING PLANNING AND IMPLEMENTATION; APPENDIX: ANSWER GUIDE TO REVIEW QUESTIONS; Index.
摘要:Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.
