附註:"Simultaneously published in the USA and Canada."
Includes bibliographical references (pages 205-210) and index.
What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production -- Finance -- Knowledge -- Culture -- The manager.
摘要:Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key.
