附註:Includes bibliographical references (pages 194-210) and index.
Book Cover; Title; Contents; List of figures; List of tables; Notes on the contributors; Series editor's preface; Preface and acknowledgements; Studying political campaigns and their effects; Calculating or capricious? The new politics of late deciding voters; When do election campaigns matter, and to whom? Results from the 1999 Swiss election panel study; Campaign effects and media monopoly: the 1994 and 1998 parliamentary elections in Hungary; Priming and campaign context: evidence from recent Canadian elections
Candidate-centred campaigns and their effects in an open list system: the case of FinlandPost-Fordism in the constituencies? The continuing development of constituency campaigning in Britain; Do campaign communications matter for civic engagement? American elections from Eisenhower to George W.Bush; Referendums and elections: how do campaigns differ?; Public opinion formation in Swiss federal referendums; Do political campaigns matter? Yes, but it depends; Bibliography; Index
摘要:This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.
