Why customers come back :how to create lasting customer loyalty

• 作者: Lawfer, Manzie R.,
• 出版: Franklin Lakes, NJ : Career Press ©2004.
• 稽核項: 1 online resource (219 pages).
• 標題: Business & Economics. , BUSINESS & ECONOMICS Marketing -- Research. , MarketingResearch. , Customer relations. , BUSINESS & ECONOMICS , Electronic books. , Customer loyalty. , Commerce. , Marketing & Sales.
• ISBN: 1564146952 , 9781564146953
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 209-211) and index. Introduction; 1. Why Customer Loyalty?; 2. The Story of Customer Loyalty; 3. People Do Business with People; 4. Differentiation; 5. Value and Assurance; 6. Effective Communication; 7. Focus; 8. How Do We Do It?; 9. Empowerment and Accomplishment; A Final Word.
• 摘要: Annotation , Annotation
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113675
• 系統號: 005311009
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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