附註:Includes bibliographical references (pages 179-181) and index.
Preface / Stephen Denning -- Ch. 1. How we got into storytelling -- How I came to storytelling / Larry Prusak -- How I came to storytelling / John Seely Brown -- How I came to storytelling / Steve Denning -- How I came to storytelling / Katalina Groh -- Ch. 2. Storytelling in organizations -- Categories of stories in organizations / Larry Prusak -- Diversity in storytelling : gender, ethnicity, and generation / Larry Prusak -- The attributes of story / Larry Prusak -- The power of stories / Larry Prusak -- As knowledge becomes more valuable, so do stories / Larry Prusak -- Some stories are told by the artifacts / Larry Prusak -- Stories that transfer social knowledge / Larry Prusak -- The importance of knowledge / Larry Prusak -- Ch. 3. Narrative as a knowledge medium in organizations -- Tacit knowledge as a social phenomenon / John Seely Brown -- Environments that foster productive inquiry / John Seely Brown -- The social fabric of an organization / John Seely Brown -- Xerox's eureka / John Seely Brown -- Open source development / John Seely Brown -- Xerox PARC / John Seely Brown -- Thresholds, doorways, and staircases / John Seely Brown -- Practice and narrative / John Seely Brown -- Knowledge ecologies / John Seely Brown -- The use of storyboards in design / John Seely Brown -- Social software / John Seely Brown -- The University of Southern California / John Seely Brown -- Business processes that are enabling / John Seely Brown -- Coordination and narrative / John Seely Brown -- The evolution of narrative / John Seely Brown -- Creating new ways to organize / John Seely Brown -- Ch. 4. Using narrative as a tool for change -- The problem of change-resistant organizations / Stephen Denning -- The World Bank / Stephen Denning -- The Zambia story / Stephen Denning -- The strategic discussion of January 2000 / Stephen Denning -- The functions of stories / Stephen Denning -- What are the limitations? / Stephen Denning -- Do all stories work this way? / Stephen Denni
摘要:"Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews with all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time."--Jacket.
