Full frontal PR :getting people talking about you, your business, or your product

• 作者: Laermer, Richard,
• 其他作者: Prichinello, Michael.
• 出版: Princeton : Bloomberg Press 2003.
• 版本: 1st ed.
• 稽核項: 1 online resource (xvii, 231 pages).
• 標題: Electronic books. , Business & Economics. , Public relations. , BUSINESS & ECONOMICS Public Relations. , BUSINESS & ECONOMICS , Management Styles & Communication. , Public Relations. , Management.
• ISBN: 1576600998 , 9781576600993
• 試查全文@TNUA:
  
• 附註: Includes index. Word of mouth -- The press : merchants of exposure -- Power tools for building buzz -- Finding the right news hook -- Winding up for your pitch -- It's your interview -- Source filing 101 -- Going national -- The internet chapter -- Afterword : why PR doesn't happen overnight.
• 摘要: Annotation
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114473
• 系統號: 005311221
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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