附註:Includes index.
EBay Business the Smart Way -- Second Edition -- eBay Business the Smart Way -- Maximize Your Profits on the Web's #1 Auction Site -- Second Edition -- Joseph T. Sinclair -- American Management Association -- New York . Atlanta . Brussels . Chicago . Mexico City . San Francisco -- Shanghai . Tokyo . Toronto . Washington, D.C. -- Contents -- Acknowledgments xvii -- I. Introducing eBay Business 1 -- 1. Introduction 3 -- Who Should Read This Book? 6 -- eBay's Place 9 -- You're in Business Now 11 -- Customer Service 11 -- Find Your Niche 12 -- Work 12 -- State of Retail 14 -- Call to Action 15.
II. Getting Started 23 -- 2. Setting Yourself Up Legally 25 -- Sole Proprietorship 26 -- Partnership 30 -- Corporations 34 -- Hybrid Business Forms 38 -- Virtual Businesses 38 -- And Then You Grow 39 -- Taxation 40 -- Resources 41 -- Conclusion 42 -- 3. Business Details 43 -- Sales Tax License 43 -- Business License 49 -- Regulations 50 -- Employees 50 -- Independent Contractors 51 -- Insurance 55 -- Bank Accounts 56 -- Tax Number 57 -- Merchant Credit Card Account 57 -- Trademarks 58 -- Accounting 58 -- Branding 60 -- Inspiration 67 -- Resources 69 -- 4. Equipment, Supplies, and Space 71.
Hardware 72 -- Software 74 -- Internet Access 76 -- Home Router 77 -- Long Distance Service 78 -- Business Machines 79 -- Office Furniture 80 -- Office Supplies 81 -- Office Premises 82 -- Storage, Packing, and Shipping 82 -- Home Office Tax Deduction 83 -- Inexpensive Home Office 84 -- On the Road 86 -- 5. Finding Inventory 89 -- Basics 90 -- The List 92 -- Go for It! 126 -- 6. Borrowing Money 127 -- Business Plan 128 -- Savings 130 -- Credit Cards 131 -- Relatives 132 -- Angels 133 -- Banks 133 -- Other Lending Sources 139 -- Lenders for eBay Businesses 142 -- Resources 143.
III. Business As Usual 145 -- 7. Selling on eBay 147 -- Types of Auctions 147 -- Listing an Auction 151 -- Taboo Items 159 -- Illicit Practices 164 -- Your Marketplace 164 -- Passive Endeavor 165 -- Text-Box and Banner Advertising on eBay 166 -- Power Sellers 167 -- The Heart of the Matter 167 -- 8. Auction Details 169 -- Advertising 169 -- Placement 182 -- Timing 182 -- Valuation 185 -- Linking 185 -- About Me 185 -- Final Details 186 -- Where the Work Is 188 -- 9. Photography 189 -- Taking Photographs 190 -- Digital Cameras 198 -- Image Services 200 -- 10. Using Image Software 207.
The Digital Darkroom 208 -- Image Editing 209 -- File Formats 216 -- Summary 217 -- 11. Pricing 219 -- Prices 220 -- eBay Research 221 -- Online Research 221 -- Analytic Research 224 -- Offline Research 225 -- Appraisers 226 -- Trial and Error 227 -- Selling Strategy 228 -- 12. Special Auctions 231 -- Special Section Auctions 232 -- Separate Auctions 233 -- The Reality 241 -- Non-eBay Marketplaces 242 -- 13. Fulfillment 245 -- Drop Shipping 245 -- Normal Operations 247 -- The Digital Goal 273 -- 14. Receiving Payment 277 -- Merchant Credit Card Account 278.
摘要:With over 50 million registered users, eBay is a realm of vast opportunity for individual entrepreneurs. In addition to saving you the thousands of dollars you might normally have spent starting a new business-on such things as marketing, advertising, promotions, and commissions or salaries-launching your business on eBay allows you to compete with major-league retailers, wholesalers, and manufacturers, and instantly make your products visible to a universe of potential buyers. Now in a fully revised second edition, eBay Business the Smart Way tells you everything you need to know to ru.
