Applied public relations :cases in stakeholder management
- 作者: Lamb, Larry F.
- 其他作者: McKee, Kathy Brittain.
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2005.
- 稽核項: 1 online resource (xvi, 258 pages) :illustrations.
- 叢書名: LEA's communication series
- 標題: Belangengroepen. , Strategisch management. , Relations publiques , Relations publiques Études de cas. , Public relations , Public Relations. , BUSINESS & ECONOMICS Public Relations. , Electronic books. , Public relations Case studies. , Case studies. , Public relations. , BUSINESS & ECONOMICS
- ISBN: 0805846077 , 9780805846072
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Public relations: maintaining mutually beneficial systems of stakeholder relationships -- Stakeholders: employees -- Stakeholders: community -- Stakeholders: consumers -- Stakeholders: media -- Stakeholders: investors -- Stakeholders: members and volunteers -- Stakeholders: governments and regulators -- Stakeholders: activists -- Stakeholders: global citizens.
- 摘要: Offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=119238
- 系統號: 005311264
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Readers are offered the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. Cases illustrate both successful and disappointing initiatives, specific campaigns and broader business and organizational practices.
來源: Google Book
來源: Google Book
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