Strategic planning for public relations

• 作者: Smith, Ronald D.,
• 出版: Mahwah, N.J. : Lawrence Erlbaum Associates ©2005.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xvii, 382 pages) :illustrations.
• 標題: Electronic books. , Public Relations , Relations publiques. , Strategic planning. , Public relations. , BUSINESS & ECONOMICS Public Relations. , Public Relations. , public relations. , Planification stratégique. , BUSINESS & ECONOMICS
• ISBN: 0805852395 , 9780805852394
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• 附註: Includes bibliographical references (pages 352-360) and index. Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8 Implementing the Strategic Plan; Step 9 Evaluating the Strategic Plan; Appendix A: Applied Research Techniques; Appendix B: Ethical Standards; Appendix C: Sample Campaigns; Glossary; Citations and Recommended Readings; Index.
• 摘要: Offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=119274
• 系統號: 005311367
• 資料類型: 電子書
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• 引用網址: 複製連結
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