International business :themes and issues in the modern global economy
- 作者: Johnson, Debra,
- 其他作者: Turner, Colin.
- 出版: London : Routledge 2003.
- 稽核項: 1 online resource (xv, 352 pages).
- 標題: BUSINESS & ECONOMICS Industries -- General. , Business. , Electronic books. , IndustriesGeneral. , International business enterprises. , BUSINESS & ECONOMICS
- ISBN: 0203634144 , 9780203634141
- ISBN: 0415248892 , 0415248906
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Book Cover; Title; Contents; List of figures; List of tables; List of case studies; Preface; Abbreviations; Globalization and the International Business Environment; Globalization and the changing business environment; Regional integration and globalization; Governance issues in an integrating world economy; Development and international production; Enterprise Issues in the Global Economy; Multinationals: conduits of globalization; Globalizing small and medium-sized enterprises: the emergence of micronationals; The global trading environment within product markets. The global trading environment within service marketsGlobal competition issues; Culture and ethics; Challenges for the Global Resource Base; Labour issues in the global economy; The International Monetary System: promoting financial integration; The global economy as an information economy; Greening international business: boon or bust?; Energy: the case of a global and globalizing industry; International business in a changing world; Index.
- 摘要: Providing a balanced coverage of both theory and practice, with strong pedagogical features, this is a major new textbook, essential for any global-minded business and management students.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=106541
- 系統號: 005311418
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: · aiding the globalization of SMEs: the OECD's Bologna Charter · China and the WTO · the pharmaceutical industry and the developing world · RUGMARK: social labelling in action · the Argentinian financial crisis ·environmental profile of Matsushita Electrical Industrial Company.
來源: Google Book
來源: Google Book
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