附註:Includes bibliographical references and index.
Series Editor's Preface; Preface; 1 Background of the Study; 2 Knowledge of Strategic Alliances; 3 Methodological Discussion; 4 Eastern and Central Europe ECE; 5 Theoretical Framework; 6 Alliances in Fast Adapting Countries; 7 Alliances in the Medium Adapting Countries; 8 Alliances in Slow Adapting Countries; 9 Discussion and Comparison of the Cases; 10 Research Findings and the Literature; 11 Conclusions and Implications; Author Index; Subject Index.
摘要:The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region.
