La fidélisation rentable :la proposition du modèle composite

• 作者: Vallaud, Thierry.
• 出版: Onnaing [France] : E-theque ©2002.
• 稽核項: 1 online resource.
• 叢書名: Perfectionnement
• 標題: Relationship marketing Cost effectiveness. , Marketing relationnel Coût-efficacité. , Customer equity , Analyse de la valeur. , Customer relations Management. , Évaluation. , Customer equity Evaluation. , Marketing relationnel , Fidélisation , Relationship marketing , Valeur du client Évaluation. , BUSINESS & ECONOMICS Management. , BUSINESS & ECONOMICS Industrial Management. , Cost effectiveness. , Customer loyalty programs Cost effectiveness. , Customer loyalty programs , Value analysis (Cost control) , Valeur du client , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management Science. , Electronic books. , BUSINESS & ECONOMICS Organizational Behavior. , Organizational Behavior. , Evaluation. , Fidélisation Coût-efficacité. , Customer relations , Management Science. , Management. , Industrial Management. , Coût-efficacité.
• ISBN: 2749600359 , 9782749600352
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• 附註: "Référence e-theque: 2002A0132TT." At head of title: Marketing. Includes bibliographical references.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113405
• 系統號: 005311673
• 資料類型: 電子書
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