Customer-centered telecommunications services marketing

• 作者: Strouse, Karen G.
• 出版: Boston : Artech House 2004.
• 稽核項: 1 online resource (xiv, 205 pages) :illustrations.
• 叢書名: Artech House telecommunications library
• 標題: TECHNOLOGY & ENGINEERING Telecommunications. , TECHNOLOGY & ENGINEERING , Electronic books. , Marketing. , Telecommunication , Telecommunication Marketing. , Consommateurs Satisfaction. , Concurrence internationale. , Consommateurs , BUSINESS & ECONOMICS Industries -- Media & Communications. , Customer relations. , Consumer Behavior , IndustriesMedia & Communications. , Satisfaction. , Consumer satisfaction. , Competition, International. , BUSINESS & ECONOMICS , Telecommunications.
• ISBN: 1580538541 , 9781580538541
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• 附註: Includes bibliographical references and index. Customer-Centered Telecommunications Services Marketing; Contents; Preface xiii; Customer-Centered Telecommunications Services Marketing xiii; 1 The State of the Telecommunications Industry 1; 2 The Nature of Telecommunications Competition 15; 3 The Marketing Plan for a Customer-Centered Telecommunications Enterprise 27; 4 Market Research 39; 5 Customer Demand 51; 6 Competitive Intelligence 63; 7 Channel Management 77; 8 Stakeholder Management 91; 9 Market Segmentation 105; 10 Pricing 117; 11 Customer Loyalty, Retention, and Churn 131; 12 The Customer Relationship Management Process 143 13 Branding 15714 Marketing-Based Innovation 171; 15 Customer-Centered Technology Marketing 183; Acronyms 195; About the Author 197; Index 199
• 摘要: Annotation
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=121767
• 系統號: 005311985
• 資料類型: 電子書
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• 引用網址: 複製連結
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