附註:By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep -- Part IV. Searching for certainty.
摘要:In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hurne, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper.
