How to make the most of every media appearance :getting your message across on the air, in print, or online
- 作者: Merlis, George,
- 出版: New York : McGraw-Hill ©2004.
- 稽核項: 1 online resource (vii, 200 pages) :illustrations.
- 標題: Electronic books. , Personal GrowthSuccess. , SELF-HELP Personal Growth -- Success. , PSYCHOLOGY , Applied Psychology. , Interviewing on television. , Personal GrowthGeneral. , Personal GrowthHappiness. , Interviewing in journalism. , SELF-HELP , SELF-HELP Personal Growth -- Happiness. , PSYCHOLOGY Applied Psychology. , SELF-HELP Personal Growth -- General.
- ISBN: 0071436251 , 9780071436250
- ISBN: 0071416714 , 9780071416719
- 試查全文@TNUA:
- 附註: Includes index. Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=124513
- 系統號: 005312946
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more
來源: Google Book
來源: Google Book
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