附註:Includes index.
Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.
