附註:Previous edition: Boston : Allyn & Bacon, c1997.
Includes bibliographical references (pages 306-334) and indexes.
Preface; 1 Consumer Book Publishing; 2 Book Title Output, Categories, Sales, Returns, and the Channels of Distribution; 3 The Development of Modern Book Publishing Companies; 4 Business Operations; 5 The Editorial Process; 6 Editors, Book Acquisitions, and Production; 7 Marketing Books; 8 Consumer Book Purchasing Trends; 9 The First Amendment, Copyrights, and Libel; 10 Publishing Confronts the Twenty-First Century; Glossary of Book Industry Terms; Selected Bibliography; The Book Publishing Industry Historical Statistical Appendix; Author Index; Subject Index.
摘要:This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices.
