附註:Includes bibliographical references and index.
Preliminary Pages; Contents; Foreword; Introduction; Supplementation: On Communicator Control of the Conditions of Reception; From Bricks to Bytes: The Mediatization of a Global Toy Industry; To Boldly Bestride the World like a Colossus: Shakespeare, Star Trek and the European TV Market; Disney Discourses, or Mundane Globalization; Media Audiences and the Game of Controversy: On Reality TV, Moral Panic and Controversial Media Stories; Cultural Citizenship in the Age of P2P Networks; Negotiating European Identity at the Periphery: Media Coverage of Bosnian Refugees and 'Illegal Migration'
摘要:We are witnessing a dynamic reshaping of the European 'mediascape'. This has been underway for more than a decade since the fall of the Berlin wall in 1989, the growing impact of globalisation, and the birth of new technologies and new media, or the convergence between old and new media. A new and more intense 'mediatisation' of society and everyday life is emerging. This is happening alongside the rapid reconstruction of the cultural and economic landscape of Europe itself. In this transformation the communicative and ideological dimensions, the digitalisation of technology, and changes in cu.
