Web systems design and online consumer behavior

• 其他作者: Gao, Yuan,
• 出版: Hershey PA : Idea Group Pub. ©2005.
• 稽核項: 1 online resource (xi, 330 pages) :illustrations.
• 標題: Comportement. , COMPUTERS , E-CommerceAuctions & Small Business. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , COMPUTERS Electronic Commerce. , E-CommerceInternet Marketing. , Consommateurs Comportement. , Web sites Design. , Onderzoeksmethoden. , BUSINESS & ECONOMICS E-Commerce -- Auctions & Small Business. , BUSINESS & ECONOMICS , Sites Web Conception. , MarketingTelemarketing. , Web sites , Conception. , BUSINESS & ECONOMICS Mail Order. , Electronic books. , Consumer behavior. , Sites Web , BUSINESS & ECONOMICS Marketing -- Telemarketing. , Electronic Commerce. , Consommateurs , Consumentengedrag. , Mail Order. , Websites. , Design.
• ISBN: 1591403286 , 9781591403289
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• 附註: Includes bibliographical references and index.
• 摘要: "Web Systems Design and Online Consumer Behavior provides an integrated perspective on e-commerce related research, reinforcing the idea that e-commerce research is not exclusive to any single discipline." "Web Systems Design and Online Consumer Behavior contains empirical research that is based on the most current developments in Web design, as well as refreshingly new theoretical models developed in light of the current state of the online shopping environment." "Audiences of this book include both scholars and practitioners in the fields of user interface design, Web site development, Web marketing, human computer Interaction, user acceptance of information technology, and e-commerce related research and practices."--Jacket.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117355
• 系統號: 005313510
• 資料類型: 電子書
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• 引用網址: 複製連結
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