Contemporary research in e-marketing.Volume 1

• 其他作者: Krishnamurthy, Sandeep,
• 出版: Hershey, PA : Idea Group Pub. ©2005.
• 稽核項: 1 online resource (1 volume) :illustrations.
• 標題: BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , MarketingTelemarketing. , BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , Mail Order. , BUSINESS & ECONOMICS Mail Order. , BUSINESS & ECONOMICS Marketing -- Direct. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , Internet marketing. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS , MarketingDirect.
• ISBN: 1591408261 , 9781591408260
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 摘要: "Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus."--Jacket.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117353
• 系統號: 005313663
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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