資料來源: Google Book
Attitudes and opinions
- 作者: Oskamp, Stuart.
- 其他作者: Schultz, P. Wesley.
- 出版: Mahwah, N.J. : L. Erlbaum Associates 2005.
- 版本: 3rd ed.
- 稽核項: 1 online resource (xii, 578 pages) :illustrations.
- 標題: SOCIAL SCIENCE General. , Attitude (Psychologie) , Attitude (Psychology) , Attituden. , SOCIAL SCIENCE , Publieke opinie. , Public opinion polls. , Attitude , Public Opinion , Sondages d'opinion. , Public opinion. , Electronic books. , Opinion publique. , public opinion polls. , General.
- ISBN: 0805847693 , 9780805847697
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 463-539) and indexes. Approaches to studying attitudes and opinions -- Background: history and concepts -- Social perception and social cognition -- Explicit measures of attitudes -- Implicit and indirect measures of attitudes -- Structure and functions of attitudes and beliefs -- Public opinion polling -- The structure of public opinion -- Formation of attitudes and opinions -- Communication of attitudes and opinions -- Attitude-change theories and research: methodology; learning and judgment approaches -- Attitude change: cognitive theories and research -- Attitude-behavior consistency and related issues -- Public opinion on socially important topics -- Political attitudes I -- Political attitudes II: voting -- International attitudes -- Racism and prejudice -- Gender-role attitudes -- Environmental attitudes.
- 摘要: These are exciting times for attitude researchers, with new measurement approaches, new models for the structure and organization of attitudes, and new research findings to re-invigorate the field. This edition captures the energy of modern attitude research, while maintaining scientific objectivity.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=125944
- 系統號: 005314008
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Intended as a main or supplementary text in courses on attitudes, opinion, survey research, or persuasion taught in departments of psychology, communication, marketing, sociology, and political science.
來源: Google Book
來源: Google Book
評分