附註:Includes bibliographical references and index.
Acknowledgements; Introduction; 1 Vision, mission, values, positioning and personality; 2 Corporate strategy; 3 Processes, service standards and measures; 4 Knowledge management; 5 Internal communication; 6 HR strategy; 7 Integrating internal, interactive and external marketing; Index.
摘要:A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.
