Magazine editing :how to develop and manage a successful publication
- 作者: Morrish, John,
- 出版: London : Routledge 2003.
- 版本: 2nd ed.
- 稽核項: 1 online resource (vii, 266 pages) :illustrations.
- 標題: LANGUAGE ARTS & DISCIPLINES , Electronic books. , Redactie. , SOCIAL SCIENCE / Media Studies , LANGUAGE ARTS & DISCIPLINES Journalism. , Uitgeven. , Journalism Editing. , Journalism , Editing. , Tijdschriften. , Journalism. , LANGUAGE ARTS & DISCIPLINES / Journalism , LANGUAGE ARTS & DISCIPLINES / Publishing , Management.
- ISBN: 1134410581 , 9781134410583
- ISBN: 0415303818 , 020335575X , 041530380X , 9780415303804 , 9780415303811
- 試查全文@TNUA:
- 附註: Previous edition: 1996. Includes bibliographical references and index. Book Cover; Title; Contents; List of figures; Acknowledgements; Introduction; How magazines work; Editorial strategy; Leader and manager; Money matters; The right words; Pictures and design; Managing production; Where the buck stops; Becoming an editor; National Union of Journalists Code of Conduct; Press Complaints Commission Code of Practice; Glossary; Notes; Bibliography; Index.
- 摘要: This new edition looks at the current state of the magazine market. It features case studies, examples of covers and spreads and useful tables and graphs to explain the job of the magazine editor.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=106680
- 系統號: 005314305
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This text examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed for this book. Approaching the editorial role from a practical perspective, this book provides advice on such areas as: becoming an editor; working with publishers; creating a successful editorial strategy; managing the editorial team; design and production issues; drawing up an editorial budget; the legal framework; new technology and on-line publishing. John Morrish's book should serve as both an introduction to aspiring or newly-appointed editors and also as a source of information to those who have more experience. It will be of use to those working on a range of publications including consumer and trade titles, weeklies and monthlies, advertising and circulation-driven titles.
來源: Google Book
來源: Google Book
評分