附註:Previous edition: 1996.
Includes bibliographical references and index.
Book Cover; Title; Contents; List of figures; Acknowledgements; Introduction; How magazines work; Editorial strategy; Leader and manager; Money matters; The right words; Pictures and design; Managing production; Where the buck stops; Becoming an editor; National Union of Journalists Code of Conduct; Press Complaints Commission Code of Practice; Glossary; Notes; Bibliography; Index.
摘要:This new edition looks at the current state of the magazine market. It features case studies, examples of covers and spreads and useful tables and graphs to explain the job of the magazine editor.
