附註:Includes bibliographical references and index.
Foreword -- Introduction -- Peeling the onion : entertainment marketing basics -- People, power, and players -- Movies : Wannasee, haftasee, and mustsee -- Network TV, syndication, and radio 65 -- Cable television and direct broadcast satellite : basic, premium, and pay-per-view -- Publishing : the printed word -- Music -- Sports -- Travel and tourism -- Location-based entertainment and experiential branding -- Changes and challenges -- Conclusion : where do we go from here?
