附註:Includes bibliographical references (pages 223-235) and index.
Tables; Preface; Abbreviations; Chapter 1: Introduction; Chapter 2: The economic function of retail organizations; Chapter 3: Retail demand; Chapter 4: Retail supply; Chapter 5: multiproduct retailing; Chapter 6: Is packaging service provision or price discrimination?; Chapter 7: Retail forms and the provision of distribution services; Chapter 8: Channel issues; Chapter 9: Franchises; Chapter 10: Retailing of services and concluding issues; References; Index.
摘要:This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors.
